Hosting the Olympic Games
and Paralympic Games in 2012 would be a huge leap for London and the
rest of the UK, according to a new advertising campaign.
The striking ads, based around the theme of a 'Leap for London',
feature familiar landmarks and are designed to highlight the
benefits the Games would bring.
January 16, Prime Minister Tony Blair pledged his full backing
to London's bid to host the 2012 Olympic Games and Paralympic Games.
Speaking at the bid's official launch, he also offered an assurance
to the International Olympic Committee (IOC) of the UK's commitment.
- "Our people, especially the young, will benefit from new
facilities. Our next generation of athletes will be better
equipped to develop into future Olympians.
- "Our Games will deliver the best for athletes. A compact
Olympic Park with easy access from living quarters to
competition venues.
- "Competitors will be inspired to deliver personal best
performances against the backdrop of London's world-famous
landmarks.
- "Hosting the Games in the UK will bring out the best of our
athletes. And the pride of the entire nation will bring back
that Rugby World Cup victory feeling. Imagine that pride
replicated across 28 Olympic sports.
- "Winning the 2012 Games will be good for British industry:
construction, hotel, airline, retail the list goes on.
- "More people will get off the couch and get involved in
sport. They will be inspired. Wide-ranging sport programmes will
encourage greater participation. The nation will be fitter and
more active.
- "There will be no greater honour for our capital city than
hosting the Olympic Games and Paralympic Games. No better way of
bringing out the best of London.
- "A London Olympic Games and Paralympic Games will deliver
the highest quality sporting event but one with economic and
environmental sustainability at its heart. Our aim is to deliver
excellence without extravagance.
- "We have received tremendous support from the boroughs and
community groups of the East End.
- "But to win, we need support from everyone. Thousands have
already been in touch with us to offer support. Athletes and
sporting organisations are rallying around the bid to improve
the prospects of UK competitors.
- "Our blueprint delivers. For athletes, for spectators, for
the people of London and the whole of the UK.
- "We're proud and excited, and I'm sure that our enthusiasm
will spread throughout the UK over the coming months.
- "We have all seen today that we have enormous support. From
the Prime Minster to the Mayor. From athletes to school
children, we are united in our support.
- "Let's build on this momentum and bring out the best we have
to offer.
- "Let's take this opportunity to make a leap for UK sport, a leap for the Olympic Movement and a leap for London."
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